PHILADELPHIA — October 1, 2009 — During the month of October, consumers can support women affected by breast cancer while upgrading their wardrobes at the same time. In honor of Breast Cancer Awareness Month, White House | Black Market, Chico’s and Soma Intimates will offer special collections and events benefitting Living Beyond Breast Cancer (LBBC), a national, nonprofit organization dedicated to empowering all women affected by breast cancer to live as long as possible with the best quality of life.
White House | Black Market is once again infusing a touch of pink into its signature shades of white and black by creating the exclusive Give Hope Collection. White House | Black Market will donate 100% of net proceeds up to $200,000 from the sale of every Give Hope Jean, Tee, Watch and Key Ring to Living Beyond Breast Cancer. To date, White House | Black Market has donated over $550,000 to LBBC.
Chico’s will also contribute to Breast Cancer Awareness Month with its limited-edition Girls in Pearls Collection. This specially crafted jewelry collection contains a faux pearl bracelet with heart-shaped charm and glass ribbon and a set of matching faux pearl earrings. Chico’s will also donate 100 % of net proceeds from the sale of its Girls in Pearls earrings and bracelet to LBBC.
Customers will also have a chance to complete their outfits at the Soma Intimates national VIP shopping event. The event will take place Thursday, Oct. 22 through Sunday, Oct. 25 in Soma Intimates boutiques nationwide and the online store. A percentage of the net proceeds will be donated to LBBC.
The exclusive "Give Hope" and "Girls in Pearls" collections will be available only during the month of October at White House | Black Market and Chico’s boutiques nationwide and online. Samples and photography can be provided upon request.
"White House/Black Market has been a longtime supporter of LBBC," said Jean A. Sachs, MSS, MLSP, chief executive officer of LBBC. "We’re extremely grateful that Chico’s and Soma Intimates brands have joined White House | Black Market in supporting our cause. Their generous contributions have enabled us to increase our services and provide free programs to tens of thousands of women affected by breast cancer."
About Living Beyond Breast Cancer:
Founded in 1991, Living Beyond Breast Cancer is a national nonprofit organization dedicated to empowering all women affected by breast cancer to live as long as possible with the best quality of life. Programs and services include: an educational website, lbbc.org; the toll-free Survivors’ Helpline at (888) 753-LBBC (5222); national conferences; free teleconferences; networking programs; quarterly newsletters; publications for medically underserved women; healthcare-provider trainings; and MP3 recordings.
About Chico’s FAS, Inc.:
The Company is a women’s specialty retailer of private branded, sophisticated, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing gift items. The Company operates 1,068 specialty stores, including stores in 48 states, the District of Columbia, the U.S. Virgin Islands and Puerto Rico. The Chico’s brand currently operates 611 boutique and 40 outlet stores, publishes a catalog during key shopping periods throughout the year, and conducts e-commerce at chicos.com. White House | Black Market currently operates 328 boutique and 16 outlet stores, publishes a catalog highlighting its latest fashions and conducts e-commerce at whitehouseblackmarket.com. Soma Intimates is the Company’s developing concept with 72 boutique stores and 1 outlet store today. Soma Intimates also publishes a catalog for its customers and conducts e-commerce at soma.com.
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