FOR IMMEDIATE RELEASE
Yarissa Reyes at (610) 645-4567 or firstname.lastname@example.org
Stacia Weaver at (484) 708-1802 or email@example.com
PHILADELPHIA— July 12, 2010 — Living Beyond Breast Cancer (LBBC) will highlight and introduce the remarkable and honorable women who have made a difference in the breast cancer community to the guests of the exclusive preview party for the nonprofit organization’s annual gala, The 2010 Butterfly Ball.The gala’s title reflects the most modest insect, a butterfly. LBBC will dedicate a breathtaking evening to the breast cancer survivors and supporters who have stared breast cancer in the eye, fought the battle, and like a butterfly, flew effortlessly through the trials that the disease brings.
The preview party, to take place from 5:30 p.m. to 7:30 p.m. on Wednesday, July 14, 2010, will feature the very women who have made a difference to LBBC and the countless women affected by breast cancer. The women, who are recognized as honorees and co-chairs, have accounted their experiences with breast cancer to their drive and commitment to do more for those who aren’t having the best journey with the disease.
"LBBC is there for women who are in all stages of breast cancer, whether they are currently living with the disease or in remission. We want to empower all women to live with the best quality of life," said Jean Sachs, MSS, MLSP, chief executive officer of LBBC. "Our education and support programs are equipped with resources that help women cope with any concerns after a breast cancer diagnosis. With the support of women like our honorees and co-chairs, we are able to see the impact of our mission as they inspire the women we serve."
One of the honorees and a regular LBBC volunteer, JoAnn Cottman of Philadelphia, had to find the strength to pull through after breast cancer surgery and comfort her daughter who was mourning the recent death of her four-month old premature baby. Cottman, who was recently selected out of more than 100 women to participate in a White House | Black Market ad campaign along with 24 other breast cancer survivors, will be featured in the clothing company’s October catalog modeling select pieces from the retailer’s fall collection in support of breast cancer awareness month. Coincidentally, all honorees and co-chairs will be dressed by White House | Black Market for the gala preview party event.
Attendees will, for the first time, experience the allure of fascinating prizes at the preview party that include a dazzling $17,980 tennis bracelet, a signature piece donated by Govberg Jewelers’. Also set to be on display is the second prize, a two-night all-inclusive stay at the Lodge at Woodloch in the Poconos, an $1,800 value. Attendees will have the chance to purchase raffle tickets for the grand prize drawings as well as the live auction prizes, which include expense-paid trips to exclusive resorts and an elegant pair of $21,000 diamond earrings.
The preview party will be held at Twenty Manning Grill, which is owned by one of the Butterfly Ball’s very own co-chairs, Audrey Claire Taichman. Taichman is one of Philadelphia’s top restaurateurs, owning upscale restaurants in several locations in the city of Philadelphia. This celebratory event will kick off the re-opening of Twenty Manning Grill, which has been transformed into a more casual neighborhood outing.
Also in attendance will be fellow co-chairs Heidi and Jim Boudreau of Newtown Square and Liz Barrett of Washington Crossing, as well as honorees Lisa Dautrich Black of Bryn Mawr, Leslie Taichman of Narberth, and Sue Weldon of West Chester.
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Living Beyond Breast Cancer is a national nonprofit organization dedicated to empowering all women affected by breast cancer to live as long as possible with the best quality of life. Programs and services include lbbc.org, the Survivors’ Helpline at (888) 753-LBBC (5222), conferences, teleconferences, networking programs, newsletters, publications and recordings.