DIY Spotlight: Having a Field Day

Insight Articles
Insight Donor Stories
January 5, 2018
By: 
LBBC Advancement Staff

Who: Greg Young, leadership and development director for URBN, the parent company of Urban Outfitters, Anthropologie, Free People, BHLDN, Terrain and Vetri

What: A field day for URBN staff. Each attendee paid $5 for a lunch voucher and proceeds were donated to LBBC

When: Friday, August 4, 2017

Where: URBN’s corporate headquarters in the Philadelphia Navy Yard

Amount raised for LBBC: $1,800   

Total attendees: 360

LBBC board member and Reach & Raise team captain Ayanna Z. Kalasunas worked for Urban Outfitters for many years before her metastatic breast cancer diagnosis. When she passed away from the disease in May 2017, her co-workers and friends vowed to continue Ayanna’s commitment to support LBBC.

Greg says, “We chose LBBC because of the work they do here in the Philadelphia community, and their commitment to empowering people with breast cancer. Our home office and store teams are mostly women and we felt that supporting LBBC made sense to the Anthropologie and Urban Outfitters community because of both who we are and who we serve.”