Living Beyond Breast Cancer Honored With 2017 Faces of Philanthropy Award

LBBC News
April 19, 2017

Each year the Philadelphia Business Journal honors stand-out philanthropic partnerships between for-profit and nonprofit companies in the Greater Philadelphia Area with their Faces of Philanthropy Awards. These partnerships are selected for having the most impact through monetary donations, social impact and community involvement. This year, Living Beyond Breast Cancer and the Philadelphia Eagles were honored for their Eagles Care Partnership, through which the NFL team and its administration collaborate with local nonprofits to help deepen impact and build organizational capacity. 

The Philadelphia Eagles last summer selected Living Beyond Breast Cancer as one of five Eagles Care partners for the 2016-2017 season. As part of the program the Eagles make their executive staff and resources available to each nonprofit by offering monthly professional development “lunch and learns” on topics such as marketing, social media and sponsorship. 

Outside of helping the LBBC staff learn and grow skills, the team also participated in a wide variety of activities for people diagnosed with breast cancer. During the course of the season, the Eagles hosted an LBBC Walking Tall Together program at Lincoln Financial Field, where attendees toured the stadium, locker room and press box; a healthy cooking demonstration through LBBC’s Get Fresh/Eating Well After Breast Cancer program, in collaboration with MANNA, another Eagles Care partner; and yoga classes at - the NovaCare Center, home of the Eagles training center, to help build awareness for LBBC’s Reach & Raise fundraiser. Eagles players, cheerleaders and mascot Swoop were often in attendance at these events. 

The Faces of Philanthropy recipients were honored April 6 at the Ballroom at the Ben in Philadelphia. Over 300 business leaders from a variety of local industries attended. The winning partnerships were also profiled in the April 7 edition of the Philadelphia Business Journal.

LBBC and the Eagles were one of 24 partnerships to receive the 2017 award.