Veza founder, Brandon Michaels, came up with the idea for Veza—a line of trendy wristbands in 12 colors that support 12 different charities—when he was 16 years old. His passion for sporty and fashionable wrist-wear always had him searching for cool, new styles. Brandon eventually decided it was time to modernize the wristband and give it his own twist.

Rather than support just one charity, as other companies tend to do, I decided to have each wristband color support a different cause that meant something special to me. I thought it would be cool to let supporters decide what charity they want to give back to.

The unfortunate “commonness” of breast cancer was something I had seen around me and I immediately decided that the Pink Wristband would support a breast cancer cause. While searching the many nonprofits that support breast cancer and breast cancer awareness, I came across Living Beyond Breast Cancer.

What I like about LBBC is that it doesn’t focus on research or medicine. Instead, it is one of the only nonprofits, rated four-star by Charity Navigator, that focuses on helping better the lives of those diagnosed and their families.

For the second year in a row, in honor of Breast Cancer Awareness Month, every purchase of the Pink on White Veza wristband is offering additional support to Living Beyond Breast Cancer: 20 percent of sales from each Pink on White Veza will be donated to LBBC in support of their goal toconnect people with trusted breast cancer information and a community of support.

Learn more on Veza’s website.