Thorlos Consumers Choose Living Beyond Breast Cancer
Thorlos supports Living Beyond Breast Cancer this month and beyond with its padded socks specifically for people receiving chemotherapy to treat the disease.
Thorlos became involved in the cause in 2007 after understanding it had the responsibility to take anactive role. A group of employees joined a survivor in a three day fund raising walk that totaled nearly 60 miles. We learned so much that weekend. First, we were surrounded by a sense of caring and love that was incredibly strong yet impossible to put into words. We also quickly saw that our sock products – that are fabulous for foot and blister protection – were “sorely” needed (pun intended). The only question was how should we participate?
In the first year we supported a single organization and quickly learned our consumers wanted us to also help other organizations that had helped them. Being a smaller brand we do listen closely to our consumers. Through their encouragement we decided to have them designate how our donations should be allocated. Our program donates $1 from each pair of pink padded Thorlos® sold to a worthy Breast Cancer Charity. Initially it was on two sock styles. We have now increased it to six styles including one for men which can be seen on our website. As you might guess LBBC was one of the organizations our consumers insisted their $1 be given to.
They were right! We have learned that LBBC is a terrific organization of people and programs devoted to the newly diagnosed, young women, those living with metastatic breast cancer, African-Americans, those diagnosed with triple-negative breast cancer and LGBT people affected by breast cancer. It complemented the other organizations our consumers wanted their donations to go to.
So our active role is to help people participate year after year in fund raising walks and runs by protecting and taking care of their feet with our specially padded sock products. This year we asked theInstitute for Preventive Foot Health – another nonprofit organization we support – to develop and fill three information voids important to fund raisers and those in the midst of fighting the disease. With LBBC we encourage you to review each of the following articles:
Please contact us if we can help you or a loved one with their foot health needs. You will be surprised the difference Thorlos “heart and soul” approach can make (pun intended).