A Beautiful Partnership: Urban Decay Brings In Funds, Creates Awareness During Day of Giving

Insight Articles
Insight Donor Stories
June 13, 2017
Sandra E. Martin, Vice President, Advancement

Urban Decay, a cosmetics company headquartered in Newport Beach, California, was struck with a devastating loss when a member of their leadership team passed away from breast cancer last year. After her death, Urban Decay executives Wende Zomnir and John Perasco wanted to do something to honor her memory.

They began searching for a breast cancer organization using Charity Navigator, the nation’s largest charity evaluator. They found Living Beyond Breast Cancer had received a 4-star rating every year for the last decade. The Urban Decay leadership loved LBBC’s mission and commitment to helping those who have been diagnosed with breast cancer. 

To support LBBC and recognize Breast Cancer Awareness Month, Urban Decay launched a day of giving on October 28, 2016, on their website, UrbanDecay.com. They chose to generously donate 100 percent of all sales to LBBC. The response was amazing. Urban Decay raised $62,000 for LBBC — in just one day.

Not only did Urban Decay raise an incredible amount of money, they also raised awareness through their website and social media channels. The internet was abuzz with customers voicing their support and sharing personal connections to breast cancer.

“Deciding to donate a day of sales on UrbanDecay.com to LBBC during Breast Cancer Awareness Month was an intensely personal endeavor for us,” says Mr. Perasco, Urban Decay’s assistant vice president of e-commerce. “We had just lost a beautiful friend, co-worker and champion of the brand to this terrible disease. We were all amazed by how forcefully people responded, not just with their wallets, but with supportive and uplifting comments on social media and to our call center. We were all truly touched and grateful.”

LBBC is so thankful for our partnership with Urban Decay and their commitment to helping those who have been diagnosed with breast cancer.   

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