New look, same commitment to our community

LBBC News
March 16, 2020
By: 
Jean Sachs, MSS, MLSP, Living Beyond Breast Cancer CEO

Today, amid the global health uncertainty, we introduce you to a refreshed look for Living Beyond Breast CancerWhile we may look a bit different, our mission is resolutely the same: to provide trusted information and a community of support. 

This change is the result of a dedicated and deliberative process led by the staff and Board of Directors of Living Beyond Breast Cancer. Over 2 years, we conducted interviews, fielded surveys, and convened focus groups. We mapped the journeys of those newly diagnosed with early-stage and metastatic breast cancer. We inventoried our offerings and we learned: 

  • We have a relationship of trust with our community: women, men, family and friends, as well as health care providers. 

  • We are a valued resource for people at a time of great vulnerability. We help them navigate their disease as a whole person in health care systems that are often fragmented and financially and emotionally challenging. 

  • We connect people and amplify their individual experiences to the wider community. 

For 28 years, Living Beyond Breast Cancer has worked to honor and support the diverse experiences of breast cancer  whether newly diagnosed, in treatment, years beyond it, or living with metastatic breast cancer. Every day we provide critical and ongoing support to help people whose lives are upended with a breast cancer diagnosis.  

In our efforts to help more people nationwide, we refreshed our brand to better illuminate our mission, our values, and our people. From a soothing color palette to an evolved logo to photography that captures the ups and downs of life with a breast cancer diagnosis. We are eager to present our organization as a timely, understanding connector for people who seek information, support, and resources after a breast cancer diagnosis. 

Soon we will launch a digital campaign to increase our awareness among newly diagnosed women. Over the next year, you will see new programs with an emphasis on digital content available on demand. We will continue with our conferences, elevating the lived experience. You will see new ways we are building our communities of support and engaging our volunteers nationwide. 

Thank you for being a part of LivinBeyond Breast Cancer’s growth. Stay with us as we meet the future.  

If you have feedback or questions, we would love to hear from you. Please email me at jean@lbbc.org.

 

 

 

 

 

 

Jean Sachs, MSS, MLSP
Chief Executive Officer