Raising Money for LBBC Is Always in Fashion

Insight Articles
Insight Donor Stories
April 1, 2017
By: 
Jessica Betts, Associate Director, Development

When Sue Millard decided to raise money for people with breast cancer, she already had some experience. Sue lost her sister-in-law to lung cancer. And at her previous job, as a representative with Silpada Designs, she and a team of women raised funds for the Lung Cancer Research Foundation.

Sue, 63, from Iselin, New Jersey, wanted to do more. She and that same group of women decided to keep working together to do good. They all knew someone who had been diagnosed with breast cancer, so they decided to plan a Do It Yourself (DIY) event in October that would support Living Beyond Breast Cancer. Sue became familiar with LBBC while with Silpada, which was a strong LBBC Shop to Support partner for several years.

Sue and her team chose to host the event at Pino’s Gift Basket Shoppe and Wine Cellar, in Hyland Park, New Jersey. As planning began, the owner, Siobhan Commerford Weinstein, suggested a mother/daughter fashion show.

“We loved the idea and went to work with stylist Denise Lendino, makeup artist Danielle Beyer and Siobhan!” says Sue. “We just needed someone to donate the clothing. Emily Dell from the Runaway came on board.”

Sue and the rest of the group became even more focused after a friend of Siobhan’s was diagnosed with a breast cancer recurrence. They held the 2016 Mother Daughter Fall Fashion Showcase on October 20. Tickets were $25, and the event featured a fashion show with fall trends in clothing and jewelry as well as light bites, mini makeovers and shopping. Sue, now a Touchstone Crystal consultant, was once again able to weave her business into her fundraiser. The event was very successful, with about 40 people attending.  Sue met her goal of raising $500 for LBBC.

“At the end of the day we were exhausted but in a good way for a good cause,” Sue says, “and I think everyone really had a great time.”  


Interested in hosting a DIY event in support of LBBC? Visit lbbc.org/diy or contact Elizabeth Mairs at emairs@lbbc.org to find out more.

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