A Winning Partnership: The Philadelphia Eagles and LBBC
In July, the Philadelphia Eagles chose Living Beyond Breast Cancer as one of five Eagles Care partners for the 2016 season. As part of this special collaboration, the Eagles devoted attention, support and resources to LBBC to raise the organization’s profile and enhance our impact. Eagles Care was created in 2013 to create annual, strategic partnerships with nonprofits to maximize the impact of the team’s community efforts.
LBBC and the Eagles have partnered in many ways. We’ve attended monthly “lunch and learns,” in which the Eagles make their executive staff available to share their expertise in marketing, social media, videography, sponsorship and more. Some of the people who support LBBC and who benefit from our services have enjoyed tickets to games, on-field gameday experiences and even a Beyoncé concert at the team’s stadium. The Eagles cheerleaders also joined LBBC for one of our fall fundraisers.
In October, LBBC’s Walking Tall Together program was held at Lincoln Financial Field, where the Eagles play. About 45 attendees, including women impacted by breast cancer and their family members and caregivers, toured the facility. Eagles defensive tackle Beau Allen, linebacker Bryan Braman and kicker Caleb Sturgis joined them. The Eagles provided a tour guide who answered questions and was very accommodating to special needs within the group. We visited the locker room, press box, press conference room and more. The players were interactive and friendly throughout the event.
“I really cherished the time I spent with these courageous women,” says Beau Allen, whose mother had breast cancer. “I know first-hand the impact that breast cancer can have on someone and their immediate family. It can be a long and challenging journey, but the support group around you can really make a difference. For women impacted by breast cancer, LBBC offers that strong foundation they can lean and depend on.”
The Eagles also hosted a cooking demonstration at the stadium as part of our Get Fresh/Eating Well After Breast Cancer program, a collaboration with Philadelphia nonprofit MANNA (also an Eagles Care partner this past season). Attendees experienced hands-on learning about nutrition and health in a supportive environment. They also met defensive end Brandon Graham who joined right in with the cooking.
LBBC will continue to work with the Eagles through July to develop opportunities within the partnership.