Chico’s FAS Chooses LBBC as One of Just Two National Charity Partners
We are proud to announce that as of January 1, LBBC has been chosen as one of just two national charity partners for Chico’s FAS. From in-store events to yoga fundraisers to digital campaigns, Chico’s FAS has supported Living Beyond Breast Cancer in many ways over the past 14 years. Together with their customers, Chico’s FAS and their three clothing brands, Chico’s, Soma and White House Black Market, have donated more than $7.5 million to LBBC over the past 14 years of our partnership. This has funded LBBC’s education and support programs for those affected by breast cancer, which last year reached more than 550,000 people.
“LBBC is the answer after a doctor delivers the news, ‘You have breast cancer,’” says Julie Lorigan, vice president of investor relations, PR & corporate communications for Chico’s FAS. “We want all women to know they have a friend throughout this journey.”
This transformative partnership began in 2004, when Chico’s FAS brand White House Black Market created a necklace that became the first product they sold to support LBBC and the women we serve. The partnership was a success, and over time, White House Black Market expanded the number of items sold in support of LBBC every year. Their Give Hope collection has included scarves, umbrellas, T-shirts, notecards and jeans. Stores also began to accept donations from shoppers at the register.
In 2011, sister company Soma joined in, donating a portion of sales during October to LBBC. Chico’s FAS brand Chico’s has also supported LBBC with special products, such as a butterfly T-shirt.
“The funds donated by Chico’s FAS, and particularly White House Black Market, have made a huge difference to LBBC and the work we do,” says Jean A. Sachs, MSS, MLSP, CEO of LBBC. “Their beautiful products benefit our mission and also help raise awareness of how LBBC can help those facing breast cancer. Together we have been able to make a real difference in the lives of those affected.”
Bringing the LBBC and Chico’s FAS Communities Together
To celebrate their 25th anniversary in 2010, White House Black Market featured 25 LBBC volunteers in their fall catalog who had been diagnosed with breast cancer. This group became known as the Forever 25, and continued to come together annually as a team, supported by White House Black Market, at the Philadelphia location of LBBC’s signature annual fundraising yoga event, Reach & Raise. The Forever 25 group was so inspiring that between 2010 and 2016 White House Black Market’s fall catalog featured LBBC constituents, staff and volunteers.
In addition to supporting the Forever 25 team at Reach & Raise: Philadelphia, Chico’s FAS brought the event to their home community of Ft. Myers, Florida, in 2015. Employees from all three brands participated, getting local sponsors and engaging in good- natured competition to see who could raise the most money.
“Everyone at Chico’s FAS really got behind the event,” says Jessica Betts, associate director of development at LBBC. “They did an amazing job of reaching out to their local community, as well as raising much-needed funds for LBBC.”
The 2015 event raised more than $73,000 with over 800 combined participants and donors. Chico’s FAS and LBBC are planning to bring Reach & Raise back to Ft. Myers in early 2019.
In 2016, Chico’s FAS brands started working with LBBC leadership volunteers in select White House Black Market and Chico’s stores around the country to raise awareness for a campaign that encourages customers to make donations to LBBC at the register. Each store’s event had its own flair with in-store giveaways, fashion shows and refreshments. Extra donations from customers at the register across all three brands has raised a huge amount of extra financial support for LBBC.
Looking to the Future
Over the past decade-plus, White House Black Market and the other Chico’s FAS brands have become part of the fabric of LBBC. They sponsored our annual gala, The Butterfly Ball, and worked with us on many social media campaigns. They donated gifts for participants at our conferences and dressed LBBC representatives for important events. LBBC and Chico’s FAS look forward to continuing and deepening this unique partnership in the years to come, to get even closer to LBBC’s vision of a world where no one impacted by breast cancer feels uninformed or alone.
“At Chico’s FAS, our family of brands is here to support not only these women but their family and friends,” says Ms. Lorigan. “We look forward to an exciting partnership this year and the opportunity to impact and reach more women.”