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Get Involved > Breast Cancer Awareness Month

Breast Cancer
Awareness Month 2025

4 Min. Read

Get Involved > Breast Cancer Awareness Month
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Everyone has a Why. What’s yours?

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Behind every act of resilience, every choice to stick with it, and every effort to care for or give, there’s a personal reason — a Why.

This year’s Breast Cancer Awareness Month theme is My Why. Living Beyond Breast Cancer invites people from every walk of life — those diagnosed with breast cancer, families, healthcare providers, fundraisers, and friends — to share their Why.

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Why your Why matters

When you share your Why, you inspire others to speak up and connect with a larger community of hope and strength. When you give, you make trusted resources and compassionate support possible for people who need it most.

Donate now Share your Why
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On this page

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My Why: Bob Riter

"Not everyone realizes that breast cancer occurs in men as well as in women. As a result, men with breast cancer are often diagnosed at a later stage with more advanced disease. I want to change that."

My Why: Bob Riter

My Why: Ashley Dedmon

"My mom always used to tell me if you're going to stand for something, you stand all the way up. Stand firm on it. I stand firm in awareness and action towards equitable care for all."

My Why: Ashley Dedmon

My Why: Bethany Adair

"When I remember 'My Why' and embrace cancer as a wise teacher, it becomes a catalyst for truly living."

My Why: Bethany Adair
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Why Living Beyond Breast Cancer?

Every day, people turn to Living Beyond Breast Cancer for trusted information and real connection. Last year we,

  • Answered over 3,000 calls on our Breast Cancer Helpline
  • Provided 351 grants totaling $375,250 to help people cover everyday bills during treatment
  • Sent over 400 free books and resources to support tough conversations
  • Connected over 4,700 people to webinars and conferences
  • Helped more than 1 million people who turned to us for trusted information and a community of support

When you give, you make this impact possible.

Donate now
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For 20 years, LBBC has maintained a 4-star rating from Charity Navigator — a distinction earned by fewer than 1% of charities nationwide.

Who we are at Living Beyond Breast Cancer

Living Beyond Breast Cancer is a national nonprofit organization that connects people impacted by breast cancer with expert information and a community that understands. Since 1991, we’ve helped guide people through diagnosis, treatment, and life beyond breast cancer. Our programs are designed for everyone—whether you are facing a new diagnosis, going through treatment, living with metastatic breast cancer, or caring for someone you love. Through practical resources, real stories, clear information, and meaningful connections, we make sure no one has to face breast cancer alone.

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4 star rating for Charity Navigator for the 20th consecutive year. 86 cents of every dollar goes directly to programming. Platinum Transparency seal 2025 from Candid. Best Blog 2020: Breast cancer from healthline. BBB Accredited Charity.
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See the Whys that drive our community

Ashley's Why: Family, faith, and health equity

Bob's Why: Male breast cancer awareness

Kyla's Why: Hope

Real people. Real reasons. Real impact.

Read stories from people who’ve shared their Why — and be inspired to share yours.

See stories
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Share Your Why

Your story can spark hope and remind others they’re not alone. Share your Why with us:

  • Post your story on your social using #MyWhyLBBC and be sure to tag @livingbeyondbc
    • Record a video and finish the sentence “My why is...” or
    • Share a photo of an object, place, or person that represents your Why.
  • Submit Your Why for a chance to be featured on our social, website and in our email newsletters.
  • Use our “Add Yours” Instagram Story template
Share your Why
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Other ways to make a difference

Donations are always appreciated, but there are many ways to show your support for those diagnosed with breast cancer - from learning about breast cancer to supporting someone who's been diagnosed with breast cancer.

Learn

Stay up to date on breast health and screening guidelines. Early detection through regular screening can save lives by helping people find breast cancer sooner.

Quick facts about breast cancer:

  • About one in eight U.S. women and one in 726 U.S. men will develop breast cancer over the course of their lives.
  • In 2025, an estimated 316,950 women will be diagnosed with invasive breast cancer in the U.S. An estimated 59,080 people will be diagnosed with ductal carcinoma in situ (DCIS), a non-invasive breast cancer.
  • An estimated 42,680 women will lose their lives to stage IV or metastatic breast cancer in 2024.
  • In 2025, there are over 4 million women living with a history of breast cancer in the U.S.
  • About 10% of all new breast cancer cases are diagnosed in women 45 and under.
  • Though Black women have a lower incidence of breast cancer than white women, Black women are 38% more likely to die of breast cancer.
  • These numbers remind us there is still urgent work to do — more than we can accomplish in just one month.

Shop

Each time you purchase a product from one of our corporate partners a percentage of the proceeds are donated to Living Beyond Breast Cancer to support our work helping those diagnosed with breast cancer.

Visit our shop page.

Fundraise for breast cancer support

Every dollar raised makes a difference in the lives of people impacted by breast cancer, ensuring everyone has access to trusted breast cancer information and a community of support. You can help.

Learn more about fundraising for LBBC.

Get social

Follow us on your preferred social media and re-share our stories, statistics, and posts. See our social media toolkit for sample messages and graphics and write your own posts.

Join

Sign up for our emails to get trusted resources you can share.

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Featured partners

AnaOno

AnaOno is a chest-inclusive community made up of people who embrace and empower one another after chest surgery. Whether...

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maurices believes a great outfit can change a woman’s day. That’s why they deliver feel good fashion at really great...

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Primark

Primark is an international retailer employing 76,000 colleagues across 17 countries in Europe and the US. We aim to pro...

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Your Why can change lives

Every Why shared. Every gift given. Every story told. Together, they create a future of hope and community.

Donate now Share your Why
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Support resources

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Breast Cancer Awareness Month can be an emotional time for many people. Some find it triggering. That's why we've gathered free, trusted resources to make support easier to find.

If you would like to talk to someone who understands, reach out to our Breast Cancer Helpline or join one of our private Facebook Groups. You can also visit Breast cancer resources and support for links to organizations offering financial and practical support, support communities, resources for Black and Jewish women, and more.

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Living Beyond Breast Cancer is a national nonprofit organization that seeks to create a world that understands there is more than one way to have breast cancer. To fulfill its mission of providing trusted information and a community of support to those impacted by the disease, Living Beyond Breast Cancer offers on-demand emotional, practical, and evidence-based content. For over 30 years, the organization has remained committed to creating a culture of acceptance — where sharing the diversity of the lived experience of breast cancer fosters self-advocacy and hope. For more information, learn more about our programs and services.